Marketing Specialist

We are looking for a creative and results-driven Marketing Specialist to join our team in Queensland, Australia. In this role, you will be responsible for planning, executing, and optimising digital marketing campaigns that drive brand awareness, engagement, and lead generation.

You will work closely with internal teams to deliver impactful marketing strategies across multiple channels while maintaining a strong and consistent brand voice.

Key Responsibilities

• Plan, execute, and optimise multi-channel marketing campaigns (email, social media, PPC, SEO)
• Create engaging content for websites, blogs, emails, ads, and social media
• Manage and report on performance of digital campaigns using analytics tools
• Work closely with internal teams to align messaging and brand voice
• Conduct market research to identify new opportunities and improve current strategies
• Help organise and promote training events, webinars, and industry initiatives
• Maintain and grow our online presence, including website updates and CRM integration

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 2–4 years of hands-on experience in marketing (preferably B2B or education sector)
• Proficiency in digital tools: Google Ads, Meta Ads, Google Analytics, SEO/SEM, CRM platforms
• Strong copywriting and content creation skills
• Analytical mindset with the ability to interpret data and adjust campaigns
• Ability to multitask and meet tight deadlines in a collaborative environment

Preferred Skills

• Experience with email automation platforms (Mailchimp, ActiveCampaign, HubSpot)
• Familiarity with Canva, Adobe Creative Suite, or other design tools
• Previous work in education, training, or e-learning sectors
• Understanding of Australian business landscape and target demographics

• Competitive Salary Package – aligned with skills and industry standards.
• Career Growth Opportunities – clear pathways for promotion, leadership roles, and skill development.
• Learning & Development – access to training, webinars, certifications, and professional courses to enhance your marketing expertise.
• Flexible Work Arrangements – options for hybrid or remote work depending on project needs.
• Work–Life Balance – supportive leave policies, paid time off, and consideration for personal commitments.
• Modern Tools & Technology – hands-on experience with leading marketing platforms, automation tools, and analytics software.
• Creative Environment – chance to work on diverse campaigns where your ideas and creativity are valued.
• Networking & Industry Exposure – opportunities to attend industry events, conferences, and webinars.
• Team Culture – collaborative, supportive, and inclusive workplace where contributions are recognized.
• Employee Perks – staff discounts, wellness initiatives, and team-building activities.