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Digital Marketing & SEO Specialist

Redford Institute of Vocational Studies Verified employer

$ 85,000–94,998 / YearlyFull TimeOn-site Docklands, Victoria, Australia
WORK PATTERNFull Time
EXPERIENCE2 years
INDUSTRYEducation / Training
Work patternFull Time Experience2 yearsLocationDocklands, Victoria, Australia
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How to apply

  • CV
THE ROLE AT A GLANCE

We are seeking a results-driven Digital Marketing & SEO Specialist to lead and execute our online marketing strategies. The ideal candidate will be responsible for increasing web traffic, improving SERP rankings, managing campaigns, and dri...

WHAT YOU'D DO

We are seeking a results-driven Digital Marketing & SEO Specialist to lead and execute our online marketing strategies. The ideal candidate will be responsible for increasing web traffic, improving SERP rankings, managing campaigns, and driving brand visibility across digital platforms.

SEO (Search Engine Optimization):

  • Perform on-page and off-page SEO for websites
  • Conduct keyword research, competitor analysis, and content optimization
  • Optimize meta tags, schema markup, headings, URLs, and images
  • Build and manage high-quality backlinks through ethical practices
  • Regularly audit and improve technical SEO (site speed, mobile-friendliness, etc.)
  • Track rankings, site health, and crawl issues using Google Search Console

Digital Marketing:

  • Plan and manage Google Ads (PPC), Facebook, Instagram, and LinkedIn campaigns
  • Design and execute email marketing and lead nurturing workflows
  • Work on conversion rate optimization (CRO) to improve landing page performance
  • Collaborate with designers and writers for content marketing and creatives
  • Use analytics tools to measure performance and generate monthly reports

 

Technical/Marketing Skills:

  • SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog
  • Web analytics: Google Analytics, Google Tag Manager
  • Paid Ads: Google Ads, Facebook Business Manager
  • CMS: WordPress, Shopify, or similar
  • Email platforms: Mailchimp, Brevo, HubSpot
  • HTML/CSS basics (a plus)
  • A/B testing and CRO tools (e.g., Hotjar, Optimizely)

Soft Skills:

  • Strong analytical and problem-solving abilities
  • Excellent written and verbal communication
  • Attention to detail and deadline-focused
  • Ability to work both independently and collaboratively
  • Creative mindset with a data-driven approach

Qualifications:

  • Bachelor’s degree in Marketing, Communications, IT, or a related field
  • 2–5 years of proven experience in SEO and digital marketing
  • Google certifications (SEO, Ads) are a plus
  • Portfolio or proof of SEO success/results preferred
BENEFITS
  • Competitive salary + performance bonuses
  • Work-from-home flexibility or hybrid model
  • Health insurance and wellness benefits
  • Skill development & certification sponsorship
  • Access to premium marketing tools
  • Paid leaves and national holidays
  • Career growth opportunities in a fast-growing team
ABOUT THE EMPLOYER

Redford College, identified by RTO Number 46188 and CRICOS Number 04247M, is a recognized educational institution committed to offering students a dynamic and distinctive learning journey.

The primary goal of Redford Institute is to equip students, the community, and the market with exceptional human resources that possess the necessary skills to meet the contemporary demands of the 21st century in Australia and globally. The college strongly values the pursuit of excellence in teaching, leadership, and teamwork, while also fostering a deep appreciation for Vocational Education and Training.

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